Once upon a time the evil queen sent all the people of Fairyland to the real world and made them forget who they were because Snow White was the fairest of them all and was about to have a happy ending.
Snow White’s daughter is the only Hope. Her son that she gave up at birth and was adopted by the evil queen, who is the mayor of the city of Storybrook. He knows that people of the town are really from Fairyland. He’s trying to get his real mother to help.
The show has flash back to Fairyland showing what lead up to the Evil Queens spell and background on who different people really are. It looks like some are starting to remember a little. If the show keeps going the way it is now, it has the marking of a great show. Being on ABC it has the complete Disney Fairy Tale line to play with, so many of the characters may look familiar.